Fridges are Not Frigid was an exhibition developed with the workMaster students of HEAD Geneva, curated and led by Niels Trannois. Fridges are Not Fridgid is a variation on the title of an artwork by Lawrence Ferlinghetti (Bronxville, New York, 1919, This Fridge Leaves me Frigid), part of Archivio Conz.
Fridges are Not Frigid is also the title of the exhibition conceived at Archivio Conz referring to a display of the dialogue students usually develop with art history. Making visible one or several artworks from an archive and displaying them with contemporary artworks is also a way to activate their metamorphosis. In fact, we are resolutely sliding with a quantum appreciation of the archive. At the risk of being iconoclastic, we preferred to favour the spirit and the irreverent nature of Fluxus rather than follow strict museographical rules when it comes to showing historical pieces.
Our intervention at the archive itself makes a pause in what is usually a workspace, offering a temporary shift in the appreciation of a subject as well as evoking a parallel action. Archived artworks, or artworks in the process of being archived, are no longer historical objects. For the duration of the exhibition, they'll become the accomplices of the digression we authored: they write their history again.